Privacy Policy

Last Updated: May 30, 2026

1. Introduction & Scope

Welcome to Drop Dealer ("we", "our", or "us"). We operate the price tracking and deal discovery platform hosted at dropdealer.co.uk. Drop Dealer respects your privacy and is dedicated to protecting your personal data in accordance with the UK Data Protection Act 2018, the General Data Protection Regulation (GDPR), and the Amazon Associates Program Operating Agreement. This Privacy Policy explains how we collect, store, share, and protect your information when you utilize our Progressive Web Application (PWA) and price alert systems.

2. Amazon Associates Program Disclosure

Drop Dealer is a participant in the Amazon Europe Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk (and other affiliated Amazon portals). As part of this program, we include special affiliate links ("Special Links") pointing to Amazon UK products. As an Amazon Associate, Drop Dealer earns from qualifying purchases.

3. Third-Party Cookies, Tracking & Pixels

To facilitate our participation in the Associates Program and optimize our price metrics, third parties—specifically Amazon and its affiliated advertising networks—may:

Serve advertisements and content directly to visitors of Drop Dealer.
Collect information directly from visitors when clicking on outward affiliate links.
Place, read, or recognize cookies, tracking pixels, or other storage technologies on your web browser to track click telemetry and refer purchasing activities.

Amazon uses this tracking data to attribute qualifying purchases and pay associated commission income. Amazon's collection and usage of this data is governed by the official Amazon.co.uk Privacy Notice.

Cookie / Storage Name	Provider & Type	Duration	Technical Purpose
dd_token	First-Party LocalStorage	7 Days	Secure session credentials used to verify and authorize watchlist, profile, and push setting modifications.
dd_user	First-Party LocalStorage	7 Days	Caches user profile details (email, initial, registration name) to personalize greetings and menu interfaces dynamically.
dd_watchlist	First-Party LocalStorage	Persistent	Caches the user's active watchlist items locally on the client browser to assure instant, offline-capable UI transitions and zero-lag rendering.
dd_last_browsed	First-Party SessionStorage	Session	Tracks categories recently visited (e.g. Epic Tech, Gaming Hub) to return the user to their last active viewport upon dynamic login callbacks.
Amazon Associate Cookies	Third-Party HTTP Cookie	24 Hours	Set directly by Amazon UK upon clicking outward affiliate Special Links. Used to link purchasing telemetry to our Associates Program tag for qualifying referrals.

4. Information We Collect Directly

When you register or interact with Drop Dealer, we collect the following essential data points directly to execute our price intelligence services:

Account Credentials: Email address and secure password credentials for user account management and user session authentication.
Price Watchlist Data: Tracked product details, target tracking prices, and historical watchlists created by the user.
Push Subscription Telemetry: Secure subscription credentials stored safely in our database to route automated price drop alerts to your device.

5. How to Manage Cookies and Opt-Out

You are in full control of your cookie preferences and online tracking profiles:

Browser Controls: You can configure your browser settings to refuse some or all cookies, or alert you when cookies are being placed. Consult your browser's Help menu for details.
Affiliate Tracking Opt-Out: You can disable personalized tracking cookies by visiting the European Interactive Digital Advertising Alliance (EDAA) portal at Your Online Choices.
Google Analytics Opt-Out: To prevent browser usage tracking by Google, you can install the official Google Analytics Opt-out Browser Add-on.

6. Telemetry and Push Notifications

Our automated alert system employs lock-screen push notifications. When you toggle "System Push Intelligence" ON, your browser generates a secure notification connection that we save in our database. We use this connection solely to deliver automated alerts when prices drop. You can completely revoke this permission and unsubscribe at any time by toggling the switch OFF in the Notifications panel or adjusting your device's native browser app settings.

7. User Rights under GDPR/DPA

Under the UK GDPR and European data protection laws, you possess legal rights regarding your data, including:

Right of Access: Request a breakdown of your personal data stored on our servers.
Right to Erasure (Delete Account): Request absolute erasure of your account details, watch lists, and push notification settings from our database.
Right to Restrict Processing: Object to specific automated database price checks or statistics processing.

To exercise any of these rights, contact us directly via our support gateway or manage your database credentials inside the My Profile and Settings panels.

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